The Challenge
Competition is fierce in the English school business.  In order to survive M.E.F. had to expand beyond the Osaka metropolitan area, but with a full-time teaching staff and duties at home, it was impossible to send trainers to other cities.

The Solution
Enter YouTube.  By filming our original games, songs and teaching methods, we were able to recruit and train new teachers over the internet.  Outlying teachers were sent monthly teaching material in the mail and instructed by video.  M.E.F. was able to open new schools in Tokyo, Nagoya and Nishinomiya with this method. Successfully expandeg, even when NOVA (the largest English school in Japan) went bankrupt.