The Strategy
Advertising at BikeClubOsaka was primarily for brand marketing.  That's why we favored cross-promotional advertising over traditional print or web advertisements.

The Execution
To achieve our goal we worked deals with all the major clubs and promotions groups, trading various services for brand placement in advertisements and websites.  This worked extremely well for us and during 2006 and 2007 our logo appeared more times in the magazines "Japanzine" and "Kansai Scene" than any other logo.

The Results
Check out the ads to the left for examples.  Our logo is usually towards the bottom of the ad.  Sometimes we're there alone, sometimes we're next to big boys like RedBull and Smirnoff, and other times we're piled in with friends. As long as we were there, I was happy.