The Content
"What's Up OSAKA!!"  was the weekly battle cry for all things fun in the city.  Sent to thousands of members each week, the newsletter contained weekly news, reviews, recommended events, club discounts, photos, videos, and DJ mix downloads.

The Business
We leveraged the newsletter's popularity to negotiate lots of cross-promotional deals like: BikeClub member's discounts, promotional giveaways, and even sold banner space within the newsletter itself.

The Result
Members liked it because the newletter contained exclusive deals not offered anywhere else. Clients liked it because they could track the effectiveness of their promotion by how many people used their exclusive deals. I liked it because it rocked.